What’s that, mum? It’s 10am and I’m late for my Sunday shift pick’n’mixing at Woolworths? That’s right, 2020 was just one big, bad, dystopian nightmare. You’re actually 19 years old and the year is actually 1988, with Madcheser in full swing. Or so Levi’s® Vintage Clothing (LVC) would have you believe, with their nostalgia-infused Spring/Summer 2021 collection inspired by all things Manchester Sound.
“Loose Fix”, named in honour of the Happy Mondays’ 1991 12” record of the same name is a celebration of a golden era of thumping beats, jangly guitars and anthemic pop but most crucially, the clothing that defined it – larger than life parkas, big jackets, baggy tees and most importantly, vintage Levi’s® flare jeans, worn loose and long. Perfect dance garb. In Levi’s® Vintage Clothing’s fine-tuned homage, we’re looking at a mix of ‘80s style wide tees and chinos, vintage oversized anoraks, tops and sportswear derived styles from the Levi’s® archives. Not to mention a new Orange Tab 517™ Jean that’s longer and baggier, to replicate that iconic oversized Madchester look.
Paul O’Neill, Head Designer for Levi’s Vintage Clothing at Levi’s Strauss & Co:
“A lot of young kids in Manchester in the ’80s either couldn’t afford the latest fashions or just wanted to stand out from the crowd so they started buying old Levi’s® flares in vintage clothes stalls around town, and they’d buy them too big so they could wear them oversized and mix them with sportswear and anoraks. Our Loose Fix collection is paying tribute to that scene and bands like Happy Mondays, who were young working-class kids making ground breaking music while getting up to all sorts of mischief.”—
Highlights from the collection include a neon green reproduction of a 1980s Levi’s® jacket – the White Tab Parka in Macaw Green. An archival parka with acid green exterior and blue contrast lining. Another notable archive re-run is the Sports Jeans Anorak in Bright Rinse. Reviving one of the styles that defined the era, this anorak features lightweight, stonewash denim with red and peach poplin throughout. 1980s flare at its finest.
For bottoms, LVC features the archival reproduction of the 1984 501®Jean, which embodied the sweeping technological advances of the ‘80s in producing wider, less flawed fabric rolls. The 1984 501® Customized Jean in Double Good is a one-of-a-kind statement fit, featuring colourful paint-drip embroidery as well as inserts along the side for a looser silhouette, harking back to the ultra-relaxed fits donned in the Manchester house scene.
Lastly, the boot cut is back in business, with this line featuring the 1970s Orange Tab 517™Jean, featuring a looser fit and a dramatic flare. Cut from pre-shrunk mid-wash denim, these puppies will have you looking the part quicker than you can say Tony Wilson.
Make sure to stay tuned for the official release of Levi’s® Vintage Clothing Spring/Summer 2021 Collection – “Loose Fix”